6 customer service mistakes businesses must avoid
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6 customer service mistakes businesses must avoid

Customer service is the backbone of the long-term client-service provider relationship. Even today, businesses mistakenly believe that their work is mostly done when they sell a product or service to their clients. However, poor customer service handling can derail this much-important relationship. In such cases, certain mistakes can be identified as customer service slipups, and in many instances, these are primarily made at customer service call centers. So, here are some mistakes to avoid: Not understanding who the customer is Knowing the target customer forms the crux of the service industry. Brands tend to find success elusive when they do not understand who their potential clients are in the first place. Customer identification, from traditional touchpoints like demographics and other factors such as user behavior, purchase history, and social media activity, among others, is necessary to provide the best service to clients. Understanding customers begins with addressing the one question all successful product manufacturers or service providers must ask themselves: What are users’ pain points and wants that a given product or service will resolve or satiate? Brands can use techniques such as creating an in-depth customer persona profile to identify their customers with greater accuracy. Lacking consistent communication Customer service call centers are still among the most used touchpoints between service providers and clients.
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7 common mistakes to avoid when applying for grants
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7 common mistakes to avoid when applying for grants

If one receives a rejection for a grant application, it is understandable to question what went wrong. Since most grants receive thousands, if not more, applications, individuals must ensure theirs makes an impact on the review board and doesn’t lack the must-dos of grant writing. Drafting grant proposals takes enormous time, relevant skills, and a sincere effort. One must follow the specified guidelines and avoid the common mistakes people frequently commit when applying for grants. Mistake 1: Giving vague project descriptions Your grant application must be concise and clear. Often, applicants do not define the project goals and objectives clearly. Unfortunately, it is one of the typical mistakes people make. So, to ensure the reviewer understands your project, avoid convoluted sentences, technical jargon, or complex phrases. But this does not mean you must not specify the technical aspects of the project. You must be sincere and showcase your approach. Let the reviewer know how your innovation will make a difference. Striking this balance is challenging but achievable. Further, clarity is vital when drafting the grant application. Some tips that one can follow for clarity in their application include being specific about the expected project outcomes, stating the goals and objectives clearly, setting measurable and quantifiable outcomes, setting a context and explain its relevance to you and the community, addressing the gaps, and giving a comprehensive breakdown of how this project bridges the gap and adds value.
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